Targeted Restaurant Social Media Marketing Using Back Office Data

Targeted Restaurant Social Media Marketing Using Back Office Data

Targeted Restaurant Social Media Marketing Using Back Office Data

Social media marketing can be more targeted with location-based menu mix data driven by a restaurant back office system.

Marketing teams can now make sense of which menu items to promote on Facebook and Twitter to help targeted stores generate more profitable sales. 

CrunchTime! BizIQ will add smarts to your social media with inventory-driven promotions

Almost all restaurants today use social media websites like Facebook and Twitter for broad sales promotion.  The challenge for marketing teams is creating promotional content on these sites that is timely, targeted and optimized for specific locations.

What if your marketing team had quick access to store-level inventory data?  If they did, they could easily create targeted promotions with each store location’s best interests in mind.

Between POS sales data and operations-level inventory data, restaurant marketers with access to an integrated back office system have business insights rarely seen in any industry.  Now, with business intelligence using CrunchTime BizIQ, corporate marketing teams can access powerful information that will help drive sales where and when needed.  Creating tweets and status posts from location-based menu mix sales data can add a whole new dimension to your social programming.

A great opportunity for information sharing and collaboration

Finance and operations folks have always known that data gleaned from their enterprise back office platform can help them manage food and labor costs and increase profit margins.  Lesser known is that using the same enterprise back office system data, marketing teams can quickly identify the right menu items to promote to drive the most profitable sales.

No longer just for your restaurant operators and the C-level crowd at HQ, today, a company’s cloud-based back office system can inform marketing teams what each menu item’s sales performance is by geographic region or individual location, by weekday or daypart.  Perhaps more importantly, it also informs marketing about each menu item’s profit potential.

 


Started in 1956, Jersey Mike’s now has 1,300 restaurants open and under development nationwide. In just three years, the company has nearly doubled in size. A 2014 Technomic report ranked Jersey Mike’s in the top five fastest-growing restaurant chains with sales above $200 million.

A 2014 Technomic report ranked Jersey Mike’s in the top five fastest-growing restaurant chains with sales above $200 million.

Hidden gems!  Are there menu items that are more profitable and drive sales momentum?

Jersey Mike’s Subs, with 1,500 restaurants open and under development nationwide uses their back office solution to help inform their marketing decisions. In the case study, learn how they:

  • Compare company-wide data to determine what’s most profitable and why
  • Steer the company away from anecdotal to empirical data-driven facts
  • Create special offers to drive restaurant daypart performance
  • Test menu pricing strategies

Read more…