Crunchtime Blog

Executive Insights: Freddy’s, Brinker, and Smoothie King Share Why Trusted Data is the Key to Restaurant AI Success

Written by Cindy Poulos | May 21, 2026 6:59:03 PM

AI has rapidly become a critical part of restaurant operations.

But the success of AI in restaurants depends on something much less flashy than automation itself: it requires trusted operational data.

If restaurant teams don’t believe the information in front of them, they won’t use it. And if data is trapped in disconnected systems, AI can’t deliver meaningful operational value in the first place.

These key insights formed a major theme during Crunchtime's Ops Summit session, Executive Insights for 2026, and we appreciate the restaurant leaders at Freddy’s, Brinker, and Smoothie King who contributed their expertise to the discussion.

Disconnected Systems Create Operational Drag

For restaurant brands trying to move quickly, disconnected systems don’t just create inconvenience; they create execution problems.

“Disconnected systems slow down your ability to execute strategy,” said Brian Wise, Chief Operating Officer at Freddy's Frozen Custard & Steakburgers. “When everything is connected, you can move faster and respond to changes in the market.”

That operational alignment becomes even more important as brands adopt AI and automation tools. Systems need unified, reliable data to generate recommendations that operators can actually act on.

Wise pointed to speed of service as an example of how connected operational data directly impacts execution.

“To me, the risk of siloed systems is poor execution,” Wise said. “Being able to take a strategy like speed of service and bring that right into the kitchen through labor modeling, that enhances your ability to execute the strategy in a way that is good for the employee, good for the guest, and good for the organization.”

For many restaurant organizations, the issue is no longer whether they have enough data. It’s whether their systems can translate that data into operational action.

AI Only Works When Restaurant Teams Trust the System

Restaurant managers already operate in high-pressure environments. If systems create extra friction or uncertainty, teams will default back to the manual processes that they feel they can control.

That’s why trust may be the single most important factor in successful AI adoption.

“If managers can’t trust their systems, they go right back to manual spreadsheets,” said Chris Caldwell, SVP and Chief Information Officer at Brinker International.

When that happens, automation loses its value because operators spend time validating information instead of acting on it.

Caldwell explained that connected operational systems help eliminate those barriers.

“With a connected system like Crunchtime, we can eliminate that friction, give teams a better user experience, and free up managers to focus on leading their teams and serving guests,” Caldwell said.

That shift matters because the goal of AI in restaurant operations is not to replace operators; it’s to remove administrative burden so teams can focus on execution, leadership, and hospitality.

The Right Data Has to Reach the Right People

Even the best operational insights are useless if frontline teams cannot access them quickly enough to make decisions.

According to Jyoti Lynch, Chief Information Officer at Smoothie King, delivering the right information at the right time is foundational to running an effective operation.

“The most important thing is getting the right data at the right time to operators so they can actually run the business effectively; that's where Crunchtime comes in,” Lynch said.

That access becomes increasingly powerful when teams trust the information being surfaced.

“Once teams trust the system, AI becomes incredibly powerful,” Lynch said. “It allows managers to let go of manual tasks and focus on running the business and delivering a better guest experience.”

The connection between trust and automation is becoming clearer across the industry. AI is not valuable simply because it automates work. It’s valuable because it helps operators spend less time chasing information and more time improving operations.

Operational Confidence Will Define the Next Generation of Restaurant Technology

The restaurant industry is entering a new phase where AI and automation are becoming embedded into everyday operations. But technology alone will not determine which brands succeed.

The true differentiator for restaurant success in the age of AI won't be who adopts the most advanced technology, but who builds the foundation for operational confidence.

As brands like Freddy's, Brinker, and Smoothie King emphasized, the next generation of restaurant technology will be defined by its ability to deliver the right, trusted insights to the right people at the right time, freeing teams to focus on running the business effectively and delivering a better guest experience.

Ready to make sure you're using the right type of AI to elevate operations?. Download the free AI Buyer’s Guide for Restaurant Ops Leaders for a proven 6-step framework to help you confidently evaluate, prioritize, and implement AI solutions that actually deliver measurable results across your restaurants.