Partner Brand Guidelines

These guidelines are your go-to resource for representing the Crunchtime brand accurately across your website and marketing channels. By consistently applying our core brand elements—including our logo, solution lock-ups, and color palette—you help maintain a unified, strong brand presence that builds trust with our mutual customers.

As a partner, you have access to ready-made visual assets designed to help you showcase Crunchtime Kitchen and Crunchtime Host. Please share this guide with your marketing team, product managers, graphic designers, and any other stakeholders to ensure all communications align with our branding policies.

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Partner Brand Guidelines

These guidelines are your go-to resource for representing the Crunchtime brand accurately across your website and marketing channels. By consistently applying our core brand elements—including our logo, solution lockups, and color palette—you help maintain a unified, strong brand presence that builds trust with our mutual customers.

As a partner, you have access to ready-made visual assets designed to help you showcase Crunchtime Kitchen and Crunchtime Host. Please share this guide with your marketing team, product managers, graphic designers, and any other stakeholders to ensure all communications align with our branding policies.

Please review these guidelines, then submit your materials when you are ready. Follow the steps outlined in the Approval Process section when submitting your materials.

Compliance Checklist

Adherence: Anyone incorporating Crunchtime brand elements must follow these guidelines.
Approval Process: Please submit all brand implementations to the Crunchtime partnership team at vludlow@crunchtime.com for review and approval prior to launch.
Disclaimer: Please note that Crunchtime is not legally responsible for any claims made outside of these guidelines.
Support: Have questions not covered in this guide? Reach out directly to your designated Crunchtime representative.

Mandatory Requirements

As a partner of Crunchtime, it is essential to adhere to our Crunchtime Partner Branding Guidelines and all relevant intellectual property laws regarding the usage of brands, logos, domain names, and creative assets. Please note that the Crunchtime Partner Branding Guidelines are subject to modification. Partners are responsible for ensuring that all branding and related marketing materials, press releases, online assets, and communications (collectively referred to as "Branding Material") are in alignment with current Legal Policies.

Crunchtime requires each strategic and reseller partner to feature our brand on their websites and to display it at relevant events to promote the partnership and the Crunchtime Suite of Products. Additionally, Crunchtime reserves the right to request partners and/or sponsors to alter or remove any branding material that does not comply with the Partner Branding Guidelines.

If necessary, we may require partners to change corporate and/or product names, domain names, social media assets, signage, printed promotional materials, website content, logos, product descriptions, demonstrations, booth design, messaging, and other related materials. The costs associated with rebranding or the creation of new materials to comply with Crunchtime Partner Branding Guidelines will be the sole responsibility of the partner and/or sponsor.

Non-compliance with requests to modify or remove branding material may result in a review of your status as a partner.

Primary Logo

The Crunchtime logo consists of the brand icon at the front of the wordmark. This should be used in all situations where space is available.

Download Primary Logo Pack

Stacked Logo

The stacked Crunchtime logo consists of the icon aligned vertically over the wordmark. This should be used in situations where available space is more portrait/vertical.

Download Stacked Logo Pack

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Solution Lockups

The Crunchtime Kitchen and Crunchtime Host solution lockups are carefully designed to integrate seamlessly across a variety of brand styles while maintaining Crunchtime's brand integrity. To preserve this consistency and professional standard, please use the provided assets exactly as they are.

When promoting multiple solutions, always display the full, individual lockup for each product. Do not combine, merge, or modify the product names under any circumstances (for example, do not combine them into "Crunchtime Kitchen & Host").

Download Crunchtime Kitchen Lockup

Download Crunchtime Host Lockup

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Use X or 'c' from Crunchtime logo to define the distribution of space around the logo. Apply this minimum clear space at all times, and maximize further when possible.

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Minimum Logo & Lockup Dimensions
To maintain maximum legibility, visual impact, and brand integrity, always adhere to the following minimum size requirements across digital and print mediums.

Primary Logos & Horizontal Lockups

On-Screen (Digital): Minimum 28px height
In Print: Minimum 0.3 inches heigh

Stacked Logos

On-Screen (Digital): Minimum 68px height
In Print: Minimum 0.7 inches height

Stacked Solution Lockups

On-Screen (Digital): Minimum 45px height
In Print: Minimum 0.475 inches height

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Assets
Always use the official logo and solution lockups files provided.

Resizing and Scaling
Never stretch, squeeze, warp, or change the proportions of the logo or lockup. Always scale it uniformly.

Colors and Patterns
Do not recolor, invert the colors without using the provided reversed-out versions, or fill it with patterns.

Visual Effects
Avoid applying drop shadows, glows, bevels, or 3D effects to the logo. Keep it clean and flat.

Contrast
Place the logo on solid light, dark, or neutral backgrounds that provide enough contrast for clear visibility.

Backgrounds
Do not place the logo or lockup over cluttered, highly detailed photos or visually overwhelming background patterns that compromise legibility.

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Crunchtime + Partner Lockup

The partner logo lockup is a clean and effective way to showcase our collaboration. When placing your brand logo alongside ours, always maintain the designated clear space around both logos to ensure they stand out clearly and look professional.

To preserve visual balance and brand integrity, your logo should be sized proportionally to match Crunchtime’s logo. Please ensure your logo does not exceed the height or visual weight of the Crunchtime logo within the shared space.

Need an exception? If your logo’s unique dimensions require a deviation from these spacing and sizing guidelines, please submit your layout to the Crunchtime partnership team at vludlow@crunchtime.com for approval prior to use.

Crunchtime Color Palette

TOUCH

Navy

PMS 3591

RGB 19, 45, 116

HEX #132D74

CMYK 100, 94, 26, 7

TOUCH

Salmon

PMS 2345

RGB 250, 89, 89

HEX #FA5959

CMYK 0, 77, 54, 0

TOUCH

White

RGB 255, 255, 255

HEX #FFFFFF

CMYK 0, 0, 0, 0

TOUCH

Cream

RGB 246, 244, 237

HEX #F6F4ED

CMYK 4, 3, 7, 0

TOUCH

Teal

PMS 2226

RGB 66, 199, 197

HEX #42C7C5

CMYK 64, 0, 27, 0

TOUCH

Blue

PMS 299

RGB 0, 168, 255

HEX #00A8FF

CMYK 69, 21, 0, 0

TOUCH

Yellow

PMS 122

RGB 255, 204, 51

HEX #FFCC33

CMYK 0, 20, 83, 0

TOUCH

Orange

PMS 1375

RGB 252, 137, 37

HEX #FC8925

CMYK 0, 56, 88, 0

Why this report is different

Industry Insights
Unlike broad state-of-the-industry overviews, these findings offer fresh, unfiltered data and perspectives directly from 300+ of your industry peers, anonymously surveyed to reveal what's really working (and what isn't) to drive growth in today's restaurant landscape.

Actionable Benchmarks
Instantly see how your operations stack up and identify precise areas for improvement to drive competitive advantage.

Collective Learning
Gain clarity on key trends, validate your own assumptions, and learn from the collective wisdom of the industry.

202508-Crunchtime-25ResearchReport-LP-tablet_@2x-1

To maintain brand consistency and clarity across all communications, please adhere to our official naming conventions:

Company name: Always refer to the company as Crunchtime.

Product names: When referencing our specific solutions, use the full official names: Crunchtime Kitchen and Crunchtime Host.

To protect our brand integrity and prevent audience confusion, please adhere to the following:

Do not abbreviate, truncate, or alter these names under any circumstances (e.g., do not use "CT," "Kitchen," or "Host" on their own).
Do not use old branding. Never refer to QSR Automations (use Crunchtime) or ConnectSmart Kitchen (use Crunchtime Kitchen).
Do not misspell as "CrunchTime!" or use exclamation points. Our company name is written as Crunchtime (with a lowercase "t" and no punctuation).

Elevator pitch:

Crunchtime helps restaurants run every location like their best location by connecting the full operations management lifecycle across inventory management, labor and scheduling, kitchen management, and operations execution.

As the industry’s only complete, AI-powered restaurant operations suite, Crunchtime delivers the unified data, real-time insights, and efficient automation needed to operate excellently.

850+ brands across 150,000+ locations, including Jersey Mike’s, Five Guys, Smoothie King, Wingstop, and Chili’s, rely on Crunchtime to achieve profitability and deliver great guest experiences every day in every store.

Boilerplate:

Crunchtime helps multi-unit restaurants operate every location like their best one. Trusted by 850+ brands across 150,000+ locations worldwide, Crunchtime connects the full operations management lifecycle across inventory management, labor and scheduling, kitchen management, and operations execution, in the industry’s only complete, AI-powered suite. Top operators, including Jersey Mike’s, Five Guys, Smoothie King, Wingstop, and Chili’s, rely on Crunchtime to achieve profitability and deliver great guest experiences every day in every store. To learn more, visit Crunchtime.com.

Use these approved, standardized descriptions when referencing our specific solutions.

Crunchtime Kitchen

Maximize kitchen productivity. Eliminate chaos.

Crunchtime Kitchen is a back-of-house solution to improve kitchen workflow and communication.

Improve food quality and order accuracy.
Reduce ticket times.
Less chaotic kitchens.

Crunchtime Host
Smarter guest management.

Crunchtime Host is a front-of-house solution that helps manage reservations, waitlists, tables, and serving staff.

Put guests in control.
Seat guests and turn tables faster.
Crunchtime Host gives you insight into guest seating, capacities, and more.

Approval Process

Please review the content guidelines above before submitting your materials. When you are ready, follow these steps to submit your content for brand approval:

Submit final content to vludlow@crunchtime.com
Format your email subject line exactly as: [Your Company Name] Partner Comms Request
The Crunchtime partnership team will review your submission against our brand guidelines within 10–15 business days
We will notify you of your approval status or any required adjustments via email as soon as the review is complete