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Forecasting, Labour, and Tech: 400+ Respondents Reveal the Surprising Differences Between UK and US Restaurant Operations

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Despite economic uncertainty, the UK’s multi-site restaurant scene is still hungry for growth. But a new industry report from Crunchtime and Technomic suggests there’s a critical catch—many operators might not be as ready as they think.

In partnership with Technomic, Crunchtime surveyed 100 UK-based multi-site restaurant operators to get a pulse on what's working, what’s not, and what’s actually moving the needle on growth. The result is a brand new report packed with straight-from-the-source insights that can help you benchmark your strategy and uncover smarter ways to scale, whether you’re opening five new locations or fifty.

Download Report

A sneak peek at what’s inside the report:

  • Profitability pressure – See what’s hurting margins and how operators are responding
  • Forecasting gaps – Learn why even tech-enabled teams are struggling to predict sales
  • Vendor friction – Discover how vendor performance is making or breaking expansion plans
  • Top 5 tech investments – What growth-minded operators are doubling down on
  • Ops blind spots – Understand the biggest risks hiding in plain sight

UK vs. US: How the findings compare 

In addition to the UK Restaurant Growth Insights Report 2025, we also recently released the 2025 Restaurant Growth Insights Report based on a nationwide survey of 300+ US-based multi-site restaurant operators. While some of the findings were similar, there were some key differences across the pond. 

UK vs. US Comparisons

Economic Uncertainty

UK

US 

Concerned or very concerned about economic uncertainty

78% 

73%

Economic uncertainty has made them more cautious about expanding

74%

67%

If faced with economic uncertainty, ⅓ would

Slow or delay site growth plans 

Increase menu prices

 

202507-Crunchtime Executive Insights Series

Tech Vendors

UK

US 

Tech stack is optimised to support their growth

54%

48%

Experienced challenges with their tech vendors as they grew over the last two years

90%

79%

202507-Crunchtime Executive Insights Series (1)

Importance of real-time visibility 

UK

US 

Real-time visibility into forecasted vs. actual labour needs is extremely or somewhat important 

87%

80%

Real-time visibility into daily operational task completion is extremely or somewhat important 

89%

80%

Real-time visibility into waste and variance monitoring is extremely or somewhat important

88%

81%

202507-Crunchtime Executive Insights Series (4)

Forecasting approach 

UK

US 

Use some form of tech-based forecasting tools

82%

72%

 

202507-Crunchtime Executive Insights Series (2)

Impact of Efficiency 

UK

US 

Consistently executing tasks more efficiently would directly enhance staff productivity and increase sales margins

46%

42%

 

202507-Crunchtime Executive Insights Series (3)

 

Labour Management 

UK

US 

Confident or extremely confident in the overall effectiveness of their labour and scheduling strategy

80% 

73%



Confident or extremely confident in management’s ability to create efficient schedules without over-/understaffing 

70%

75% 

Plan to or have invested in labour management/employee scheduling to achieve growth goals

64%

50%

Attracting and retaining qualified staff to support expansion is challenging during growth

23%

37%

Forecasting and demand planning for new locations is challenging during growth

27% 

21%

Difficulty hiring qualified management staff is an issue in low-performing stores

32%

21%

For any data not included in the comparison charts, the difference is less than 4 percentage points. Click here for the full US report.

UK Restaurant Growth Insights Report 2025 

If you're in the thick of scaling your restaurant business, the findings from this first-of-its-kind UK study may hit close to home. It’s not just data, it’s a mirror into how your peers are adapting, and a roadmap for making smarter decisions as you grow. Whether you’re running a pub group, a fast-casual chain, or a family-style brand, these insights will help you rethink how you scale.

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