In a fast-moving industry where trends bubble up (pun intended) and fade away quickly, Gong cha has built something lasting: a brand experience rooted in quality, consistency, and joy.
In our latest Crunchtime in Action video, Gong cha brings that story to life, showing how operational excellence and customer delight go hand in hand.
At first glance, it’s a story about tea. But at its core, it’s a story about people: franchisees who believe in the brand, team members who take pride in every drink they craft, and guests who return again and again for their favorite flavors, prepared exactly the way they love them.
Here’s what stands out:
Consistency That Connects
Whether you visit a Gong cha in New York or California, or at any one of its 2,000+ global locations, the experience is seamless. Why? Because brand standards are more than just rules; they’re a shared promise. This video highlights how Gong cha empowers its franchise partners with the tools and systems they need to deliver that promise every day, across every location.
Empowering Operators to Succeed
Franchisees featured in the video describe their journey with Gong cha as more than a business venture; it’s a partnership. From training and onboarding to operational support and marketing, Gong cha equips its operators with everything they need to run efficient, profitable locations.
From Behind the Counter to Beyond Expectations
Guests don’t see what goes into running a smooth operation, nor should they. But Gong cha does and is very intentional with its operations execution. This video lifts the curtain on what it takes to deliver the brand’s signature experience—from prep to point of sale. It’s a reminder that the best guest experiences start behind the scenes, with well-trained teams and streamlined operations.
Why It Matters
In an increasingly competitive landscape, guest experience is the ultimate differentiator. Gong cha’s story is a masterclass in scaling a brand without losing its magic. By focusing on operational consistency, franchisee success, and a culture of care, they’re not just growing; they’re thriving.
Watch the full video here or below, and see how Gong cha is turning everyday moments into memorable experiences, one cup at a time.
