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Crunchtime Announces Completion of Rollout of Restaurant Back-Office Platform at AMC Theatres


March 5, 2014 Boston, MA – CrunchTime! Information Systems, the company known for its strategic enterprise solutions for the restaurant, cruise, foodservice and hospitality industries, is proud to announce the completion of the rollout of its restaurant back office platform at all 343 AMC Theatres (NYSE: AMC) locations across the United States.

Innovation has been an integral part of AMC’s history, and with its large-scale Marketplace fast-serve concession concept and MacGuffins®, their full-service bar and lounge concept, along with Dine-In Theatre concepts from Fork and Screen, Cinema Suites and now AMC Red Kitchen, AMC continues to innovate and offer guests a wide variety of their favorite food and beverage options to enhance the movie-going experience.

To help manage this increasingly complex food and beverage operation, AMC partnered with CrunchTime to launch a new comprehensive back office system configured to streamline and optimize their operations at all of its locations.

“CrunchTime greatly simplifies the mechanics of Inventory Control for our theatre managers and quickly highlights areas of opportunity. Theatre managers can now quickly focus in on key areas that have the greatest impact on effectively managing the supply chain, reducing waste and improving overall efficiency of the Food and Beverage operations,” cited Gary Suter, SVP of Purchasing and Procurement and key executive sponsor of the initiative. “We look forward to building on our partnership as we explore ways to further leverage the CrunchTime platform in 2014 for non-food and beverage items.”

With its comprehensive tool set, the CrunchTime restaurant back office platform helps drive down operating costs by increasing supply chain and staffing precision, while making day-to-day operations more consistent and measurable at every level of the business. In addition, CrunchTime BizIQ™, the company’s new business intelligence and visualization tool, provides AMC’s decision makers with real-time Key Performance Indicators into sales and promotion metrics, menu mix, purchasing, and cost recovery opportunities.

“From the beginning, we’ve concentrated on offering an integrated solution that eliminated all the moving parts; the team at AMC understood the value immediately,” said Bill Bellissimo, CEO of CrunchTime. “As AMC expands their Food and Beverage operations, they required a world-class tool set that would grow and evolve as their business transforms. Our tools were designed with that ideal in mind. It is a great fit for both companies and we are pleased to be a key partner in their transformation of the entertainment industry.”

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About CrunchTime! Information Systems

CrunchTime! Information Systems is a leading provider of enterprise solutions for the hospitality industries. Since 1995, CrunchTime back office solutions have helped customers reduce food and beverage costs, drive labor efficiencies, and better manage the quality and consistency of their foodservice operations. CrunchTime’s customers include multi-unit restaurants, cruise lines, entertainment venues, hotels and foodservice management companies around the world. For more information, visit www.crunchtime.com.

CrunchTime! Media Contact

Paul Molinari, (617) 963-7719